At Seongsu, ideas on the opposite ends - luxury and kitsch, bright and dark, and minimal and maximal - as well as fashion, design, craft, lifestyle, and gastronomy, which now share no boundaries, get mixed with the genre of aloof art. And it gives city explorers in the alleys of the town a delightful surprise. The scene defines mega city Seoul’s journey to find a balance between what is to be kept and what is new and indicates the identity of the city itself.